This online training program is provided by the US Centers for Disease Control and Prevention (CDC), and is specifically targeted at public health professionals planning and implementing social marketing programs related to nutrition, physical activity and obesity prevention.
The course consists of seven modules:
- Social marketing basics
- Problem description
- Formative research
- Strategy development
- Intervention design
- Evaluation
- Implementation
A key part of the course is a hypothetical scenario in which you will follow a fictional program planner as she plans her own social marketing program. This scenario puts social marketing planning into a real-life context. The course also includes a range of other resources, including worksheets, websites and references to additional materials.
The course can be accessed via the following link:
Social Marketing for Nutrition and Physical Activity